MARKETING MANAGEMENT
This Programme is designed to help you understand how to promote products and services effectively. You'll learn about different marketing strategies and how to use them to reach customers. Through practical exercises and real-world examples, you'll develop the skills needed to create successful marketing campaigns. Whether you're interested in digital marketing, branding, or market research, this programme will give you the tools you need to succeed in the field of marketing."
Upon completion of this programme, students should be able to;
- Develop marketing plans tailored to specific target audiences and business objectives.
- Utilize various marketing channels effectively, including digital platforms, to reach and engage with customers.
- Analyze market data and trends to make informed decisions and adapt marketing strategies accordingly.
- Create compelling marketing content and messaging that resonates with the target audience.
- Implement marketing campaigns and initiatives efficiently, using appropriate tools and resources.
At European Institute of Business Management, our programmes are designed to be entirely self-paced, providing students with the flexibility to learn according to their unique schedules.
Graduates can pursue a range of career path as ;
- Marketing Manager
- Digital Marketing Specialist
- Brand Manager
- Market Research Analyst
- Public Relations Specialist
- Product Marketing Manager
- Content Marketing Manager
- Marketing Consultant
Prospective students should have a genuine interest in marketing and be motivated to learn and succeed in the programme. Marketing management can be a dynamic and fast-paced field, so commitment and enthusiasm are important for success.
Throughout the course quizzes are used to track students' progress in learning.
Institution Recognition
European Institute of Business Management is an active member of The Globalization and Localization Association (GALA). GALA’s Academic members include universities and colleges offering translation, interpreting, and localization-related programs, often at the masters degree level. They serve and support the Education Industry, language services and technologies industry. That industry encompasses translation, interpreting, localization, internationalization, and the technologies that support those activities. Membership in this association not only allows European Institute Of Business Management to stay abreast of industry trends but also provides networking opportunities and collaboration avenues.
Institution Accreditation
EIBM takes pride in being accredited by European Accreditation Council For Business Education EACBE. European Accreditation council For Business Education certification helps to ensure a strict quality control by evaluating institutions, organizations against global standards in governance, programmes, students, faculty, research, internationalisation, ethics, responsibility, sustainability, and interaction with the real world of practise. European Accreditation Council For Business Education accreditation is an outstanding extensive institutional accrediting body for business and management organizations . It is recognised globally by employers, educators, students, and organizations.
For more Information on our Accreditation and membership, click here
PROGRAMME MODULES
Marketing Management – Overview
Marketing Management – Overview
Marketing Management – Concepts
Concepts of Marketing Management
Marketing Management – Process
Marketing Management – Process
Marketing Management – Functions
Major Functions of Marketing Management
Marketing Management – Environment
Marketing Management – Environment
Marketing Management – Porter’s Five Forces
Marketing Management – Porter’s Five Forces
Marketing Management – Planning
Marketing Planning
Marketing Management – Research
Marketing Research
Marketing Management – Research Process
Research Process in Marketing Management
Marketing Management – Consumer Behavior
Consumer Behavior
Marketing Management – Organizational Buying Behavior
Organizational Buying Behavior
Marketing Management – Segmentation
Market Segmentation
Marketing Management – Demand Forecasting
Demand Forecasting
Marketing Management – Product Life Cycle
Product Life Cycle
Marketing Management – Product Branding
Product Branding
Marketing Management – Brand Equity
Brand Equity
Marketing Management – Pricing Decision
Pricing Decision
Marketing Management – Promotion Decisions
Promotion Decisions
Marketing Management – Distribution Channels
Distribution Channels
Marketing Management – Physical Distribution
Physical Distribution
Marketing Management – Advanced Topics
Advanced Topics
Marketing Management Assessment
Marketing Management Assessment
- CertificateCertificate of completion