What will I learn?

  • Learn the principles of brand development, brand positioning, and brand equity. Understand how to create and manage strong, memorable brands that resonate with target audiences.
  • Develop expertise in strategic marketing planning, including market analysis, target audience identification, and positioning. Learn how to create comprehensive marketing plans aligned with organizational goals.
  • Gain insights into consumer behaviour and decision-making processes. Understand how to analyze market trends and consumer preferences to develop effective marketing strategies.
  • Explore the rapidly evolving landscape of digital marketing. Acquire practical skills in social media marketing, content creation, search engine optimization (SEO), and online advertising.
  • Understand the importance of cohesive communication strategies. Explore various communication channels, including advertising, public relations, and digital media, to create integrated marketing campaigns.
  • Acquire skills in sales planning, distribution channel management, and sales force leadership. Understand the importance of effective sales strategies in achieving organizational objectives.

Course Curriculum

Marketing Management

  • Marketing Management Course Material
  • Marketing Management Assessment
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